charlesfrith

Month

August 2007

The battle of the "AdHacks!" → adscam.typepad.com

Robert Rosenthal of “FreakingMarketing,” has pointed me in the direction of “World Famous,” Direct Mail copywriter, Bob Bly, who is engaged in a pissing match on his blog with Jerry Della Femina. It would appear that in a New York Post piece on advertising in the 60’s, Jerry said… “Investment bankers started invading the world, and it went from being a business of fun to being a business of money,” he says. “And that changes everything.” Which I absolutely agree with, but Bob’s nose was completely put out of joint, ‘cos he thinks it is the mission of ad agencies to make money for their clients, and not to have fun while doing it. Apart from obviously being a miserable old fucker, he misses the point… Jerry was talking about the bean counting fuckers who have taken over agencies. Dipshits like Michael Roth and “The Poisoned Dwarf.” Maybe before he reads anything else he should have a few of those sinful martinis and lighten up. Anyway, I don’t know where he finds the time to read anything. This fucking guy has written over fifty books, and like Seth Godin’s prodigious output… They’re all the same fucking book!

.

A weeks output of shit from Bob Bly!

Aug 31, 2007

charlesfrith: having emphatic cake sprayed over me (via Twitter / charlesfrith)

Aug 31, 2007
A gorilla drumming → feeds.feedburner.com

The latest bit of creative genius from the man who brought us Sony Bravia Balls.

Or a steaming heap of poo that slipped under the radar emperor’s new clothes style from the man who brought us Sony Bravia Balls.

You decide.

Personally, I know where I stand on what looks to me like 90 seconds of profligate nonsense which has nothing to do with Dairy Milk (it’s not even featured), and needs a start and end frame to tell you what the brand is and what the idea is (and even then it’s tenuous at best). But it’s technically outstanding, I’ll admit.

Maybe I’m just a bit old fashioned, and will be proved wrong when everyone starts raving about it. No changing my mind now though! Ah, the dangers of blogging.

Aug 31, 2007
Nigel Hollis (Nigel Hollis)

Charles Frith says:

Difficult to tell so early on Nigel. Sometimes I think the only reason people are OK with interruptive models of any kind is that they are used to them. This includes me I guess. I enjoyed the Mongolian post!

(via coComments by charlesfrith)
Aug 31, 2007
The future of advertising agencies → holycow.typepad.com

I seem to be rather enjoying the Brand Republic site and the posts there at the moment - good thought provoking stuff and full of velocity - all about advertising and comms - nice. I came across one thing that has triggered me to do a whole bunch of thinking and I penned a response that I am rather lazily going to paste here.

It is a piece written last month by Larissa Vince entitled A “NEW” NEW MODEL AGENCY? It concerns the new projects being launched around agency compensation models which I am very interested in following the demise of Chris Ingrams venture which I wrote about recently.

It references 3 in particular: BBH branches into brand creation with Zag launch which is a collaboration between Nigel Bogle and Neil Munn, Drugstore - a neat company with a range of people from different disciplines including Marc Cave, Joni Hawkes and John Dale and of course Anomaly with Duncan Bird and Carl Johnson. Also although not specifically mentioned in the piece Duncan James penned a bit - he is forming an agency called Callcott Marketing - which you can find their manifesto here: www.slideshare.net/callcottmarketing

Here it is:

Duncan - good luck mate with the business - we  in adland frankly - we have lost the ability to take the initiative here for too long so I wish you and your colleagues the very best.

My view on the original point (new new model agencies) is that as much as we like to talk about the agency model being flawed - there has been little to challenge its dominance in the last 10 years because TV is still taking the lions share of the budget. This is unlikely to change for at least the next 5 years IMHO - and then only because the TV format will have structurally changed. Compelling content is still the way forward whatever anyone claims and if you don’t produce it - you won’t survive - simple..

Now, creating ideas that we get paid for is exactly how it works now - no change there. The fact that we don’t get to enjoy the exponential value that is created is the bit we don’t like and trying to get a piece of that is really a non-starter. Why? Because of the risk Vs reward argument. It’s a bit like a boxing glove manufacturer asking for part of prizefighters purse - it’s just not going to happen.

If we want to become content producers at our own cost then see if that content has value then we are merely replicating the TV model ourselves and that way madness lies to a certain extent. I can see something akin to ‘Saatchi TV’ in the future but seriously - whose gonna watch it?

I also worry about a person that goes on record as ‘hoping’ that something will turn out right in 10 years: to quote from the above ‘Johnson hopes that figure will rise to 80 per cent in 10 years time’. I wish him and his backers luck too - but I wouldn’t bet the farm.

Finally - surely it’s too late to change the model of compensation if we are still selling the same thing - or have I missed something? If we want to charge more and realise the value of an applied idea to an existing product then we better get good at measuring the impact of that the idea on future cashflows - rather than say - market forces or competition. Folks in advertising don’t really understand econometrics that well (media excepted) so its unlikely that we will have credibility to suggest a working model.

My theory is that we should use a model like the Bauhaus or similar with lots of talented people from different specialisms - some sponsored some just collaborators -getting together around an agreed manifesto that creates significant and beneficial cultural artifacts from art to housing projects - including advertising - but not as we know it. It would be interesting if in future the equivalent of an ad is a beautifully designed piece of furniture that is linked or owned by a brand. The ideas generated would be directly linked to the value created and renumerated as such.

I think I have rambled a tad. Time for a lie down…

Aug 31, 2007
Neat! (Planning for Fun)

Charles Frith says:

Its easy to forget how the Marshall Plan was responsible for the recovery of Europe after the second world war. I’m a big fan of lots of the U.S. but fearful of how things are there at the moment.

I sense a reluctance on the part of many people to criticize their govt. online. A whiff of fear in the air.

(via coComments by charlesfrith)
Aug 31, 2007
sp!ked review of books | We’re no slaves to our senses → spiked-online.com
Aug 31, 2007
Status Updates → janchipchase.com

Thinking about the value of an object or service associated with the amount of time it takes to complete a task - in what context is it beneficial to deliberately slow down a process? How best to communicate the benefits associated with slowness?

Aug 31, 2007
iain tait | crackunit.com (iain tait | crackunit.com)

Charles Frith says:

Cut the red wire.

(via coComments by charlesfrith)
Aug 31, 2007
The Mind Head Eye - on The Pursuit Happiness. → jaimediskin.blogspot.com



Hey, hey kids do you like to rock n roll? This week, at the generous behest of the Kiumetastic Sandra, we will be filling our cerebellum bellies with the science of happiness. What makes us smile? What makes us content? Is laughter a Class A pharmaceautical and if so, where canI score a hit?

In this podcast, CBC Radio show, Quirks & Quarks talks with a group of psychologists and neuroscientists at the forefront of happy science;
Dr. Daniel Nettle, a reader in Psychology at the University of Newcastle, the author of, Happiness, the Science Behind your Smile.
Dr. Daniel Gilbert is a Professor of Psychology at Harvard University and author of, Stumbling on Happiness.
Dr. Angela Clow is in the Psychology Department at the University of Westminster in London and studies the physiology of emotion, including happiness.
Dr. Richard Davidson is the Vilas and William James Professor of Psychology and Psychiatry at the University of Wisconsin, Madison and studies the neurology of happiness.

Some nifty websites.

Dr. Nettle’s book, Happiness, the Science Behind your Smile
Dr. Gilbert’s book, Stumbling on Happiness
Dr. Gilbert’s website
Dr. Clow’s website
Dr. Davidson’s website

Devilish Dr Dan Gilbert gives a memorable TED lecture on Happiness. (I particularly like this one because it makes my wife smile when she’s sad)







The alumni of Harvard are not only smart, they’re funny and good looking, (and I might add, frightfully skilled in the bedroom dept.) Here is a new class at the Veritas of the Ivy League, that teaches the six tips of happiness by someone who sounds pretty darn happy. Check it out here

A link to an article on the technology of happiness here.

More from Dr Dan Gilbert here

A real audio lecture on happiness. The science of happiness is attempting to pin down what really lifts the spirit — to measure it, and to teach it. Happier people live longer. They get fewer colds. They have better relationships and do more for others. here

Another Harvard lecture on the goal of attaining happiness (mp3) here

A good reason to keep angry people out of your life is here. (Anger and tresentment are very contagious emotion, but, as Columbia discovered, so is peacefullness, you just have to feel it very deeply).

Another podcast on the psychology of happiness is here
Here is the lecture Bob Thurman gave at TED, ( I defy you not to feel happy when he breaks into a little laugh)



Here is the world databse of happiness here
And here’s a discussion with Steven Pinker for no other reason than because he makes me happy (even when he talks with Robert Wright) and I hope it makes you happy too. Cheer up Headsters, it’s good to be human and great to be here and now. Have a lovely weekend.


Aug 31, 2007
Where are China's disaster movies? → feeds.feedburner.com


Poster for 2006 version of Japan Sinks. Japan Sinks

(日本沉没) is a 1973 disaster movie based on the novel by Sakyo Komatsu. A big-budget remake was shot last year; the new movie arrives on Chinese screens in September.

Whenever an international blockbuster lands in China, a portion of the domestic media coverage is devoted to comparisons with the Chinese film industry. In this case the question is: what about China’s home-grown disaster movies? Where are they? For that matter, are there any Chinese disaster novels?

In an opinion piece printed in today’s Beijing Youth Daily, Henan resident Yue Jianguo argues that, rather than leading to widespread panic, disaster movies can be a useful way to increase the public’s readiness, thereby minimizing the danger when disaster actually strikes.

The Sinking of Japan is also an early-warning to China by Yue Jianguo / BYD

On 14 September, the most expensive Japanese movie in history, Japan Sinks, will premiere in China. This is a remake of the 1973 original, which was adapted from Sakyo Komatsu’s disaster novel. The story: several brilliant, righteous oceanographers discover signs that the Japanese archipelago is sinking. When the news gets out, the entire country panics. Amid continual earthquakes, tsunamis, and volcanic eruptions, people begin to transfer their property overseas with the thought of fleeing the country. The government drafts a plan to migrate people to other parts of the world, only to meet fierce opposition and countermeasures from other countries. The story ends as the islands of Japan slip beneath the waves.

This movie, with its mission of awakening and strengthening Japan’s sense of urgency and awareness of early-warnings, is too alarmist for many of us; can the Japanese people, who have lived peaceful, affluent lives for the better half of a century, possibly accept such a film? The answer is yes. People who have been to Japan’s book stores know that this kind of book can be found all over: books like Japan Crisis, Japan Faces Challenges, Japan’s Tragedy, Japan’s Coming Collapse, and Whither Japan?. Japan is an island nation, surrounded on all sides by the ocean. The country is like a raft that can capsize at any time. Add to this the earthquakes, frequent volcanic eruptions, scarcity of natural resources, and a dense population….the people lack a sense of security, and this feeling naturally fosters a deep-seated sense of urgency and early-warning awareness. Japan Sinks exists against this backdrop.

Then I naturally have the following question: China is a place where natural disasters frequently occur, so why is this type of book so scarce? Perhaps this has to do with geography. China is in no danger of being swallowed by the ocean. Its territory is vast, and even if natural disasters like earthquakes, storms, floods, and droughts occur frequently, there is space to spare. We have the advantage compared to Japan, but will this gradually form a sense of satisfaction, a mentality in which we worship of the past and dislike looking to the future, and in which we lack a sense of urgency or awareness of early-warnings?

Preparation for major natural disasters is nothing more than revealing or “exaggerating” the detailed premonitions of disaster that normal people cannot easily discover, inviting the public and the media to turn their eyes toward possible disasters, pushing scholars and scientists to perform expert analyses and predictions, and suggesting various plans for avoiding disasters or reduce their dangers to the lowest level possible. When repeated national debate finally results in a commonly accepted wisdom, the government and legislature may take the necessary measures to institute necessary laws and regulations to ensure that various plans are effective. In short, this functions no differently from a weather forecast - even though it may sometimes be a false alarm, it would be much worse not to predict the weather. So we should not simply be afraid that the public will be unable to endure the assault of preparations for major emergencies. We ought to understand that the public is weak in this regard only because it has been ignorant of disaster prediction for such a long time. If we are able to perform drills and educate the public about such preparations, then people will no longer be overly panicked. Instead, they will face disasters calm and composed.

I am aware of at least a few Chinese disaster novels. In Crisis in 2009 (危机在2009年发生), a novel written by mystery author Lan Ma in 2001, a spatial anomaly threatens the end of humanity. Tsunamis swamp Shanghai and Osaka, and a Japanese terrorist group takes advantage of the chaos aims nuclear weapons at China.

Han Song’s Western Voyage: 2066 (2066之西行漫记, aka Red Star Over America), describes a United States in the throes of a cultural revolution. The oceans have risen - Japan is no longer a physical country - and because of a systemic breakdown in infrastructure, the retaining walls surrounding America’s coastal cities have collapsed.

And then there’s Lala’s Green Fields (绿野), the winner of the 2006 Galaxy Award for Best Science Fiction Book, presented at the 2007 SF conference in Chengdu earlier this week.

A collection of four stories, Green Fields is at least in part a disaster novel. The title novella tells of an ecological disaster that consumes the earth in 2105. In a world where the human immune system has completely broken down, people rely on artificial skin and constant injections of antibiotics to survive. But when the Earth’s mantle breaks through the crust, it might be the end of life as we know it. Ocean levels rise, wiping out coastal cities, and water from ancient underground lakes is sent spewing into the atmosphere, carrying with it prehistoric germs that the human body has never seen before.

Both Han Song and Lala set their stories in the US - this is not uncommon in Chinese SF, even in stories no one would expect to cause panic in the populace.

Links and Sources
  • Beijing Youth Daily (Chinese): The Sinking of Japan is a warning to China
  • IMDB: Sinking of Japan (1973), (2006)
  • China Daily: Back to the Future
  • China.org: Sci-fi & Fantasy comes to Chengdu
  • Image from Sina

This article is from Danwei.org

Aug 31, 2007
Support Darfur...but don't forget Iraq (Just one small thing)

(nobody) says:

As long as Western life is perceived as more valuable than others the situation will continue. Like you John I am unhappy with our collective actions in Iraq.

(via coComments by charlesfrith)

Aug 31, 2007
Almost famous (sit-down-comedian)

Charles Frith says:

Where’s the scan then?

(via coComments by charlesfrith)

Aug 31, 2007
Hazeline-Black sesame (YouTube)

charlesfrith says:

Good idea. Anybody know which creative team worked on this. JWT?

(via coComments by charlesfrith)

Aug 31, 2007
The birthday party that captured Israel's heart - Independent Online Edition > Middle East → news.independent.co.uk
Aug 31, 2007
My blogs well bigger than yours (Punk Planning)

Charles Frith says:

Hi Gen, You’ve got me curious now. What makes you say that? They are very different styles.

Also looking at the link you just gave I do wonder if the people who made it are aware of the youthful audience of Youtube. Not really Tory country.

Great find though. I do like edgy clips like the Blog one you found.

(via coComments by charlesfrith)

Aug 31, 2007
Your 20th century boy (allumination)

Charles Frith says:

Now this looks like a fascinating set of books Al. I shall be checking out the the bookshop today for Michael Moorcock.

(via coComments by charlesfrith)

Aug 31, 2007

charlesfrith: radiating a post cooked breakfast glow (via Twitter / charlesfrith)

Aug 31, 2007
The iPhone is a piece of shit, and so is your face. → thebestpageintheuniverse.net
Aug 31, 2007
The Next Net: Disruptors Cover Story → blogs.business2.com
Aug 31, 2007
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